12 Best AI Tools for Real Estate Agents in 2025

Artificial intelligence is a practical asset that top-producing real estate agents are using to automate tasks, generate leads, and close more deals. From drafting compelling listing descriptions in seconds to nurturing hundreds of leads with personalized conversations, AI tools are actively transforming daily workflows. But with so many options flooding the market, it's difficult to separate the game-changers from the gimmicks. This guide cuts through the noise.

We've curated and analyzed the best AI tools for real estate agents, breaking them down by their specific use cases: lead generation, content creation, CRM integration, and operational efficiency. Instead of just listing features, we dive into how you can realistically implement each platform to save time, enhance your marketing, and grow your business. You'll get an honest assessment of each tool's strengths and potential limitations, complete with screenshots and direct links to help you make an informed decision.

This resource is designed to be a definitive guide, helping you find the right solution for your specific needs. We will explore platforms like Follow Up Boss and its AI companion, Ace AI, alongside powerful systems such as Lofty and kvCORE. We'll also cover specialized tools for property data, lead engagement, and visual marketing. Whether you're a solo agent or leading a large team, you'll find a proven AI solution here to give you a decisive competitive edge. Let's get started.

1. Tools

Navigating the crowded landscape of AI can be overwhelming, but Tab Tab Labs’ Tools page serves as a meticulously curated compass specifically for the real estate industry. Instead of a generic, sprawling marketplace, this resource is a focused directory, organizing the best AI tools for real estate agents into intuitive workflow categories: marketing, lead generation, content creation, design, and operations. This targeted approach eliminates noise, allowing professionals to quickly identify solutions that address their most pressing needs without sifting through irrelevant options.

What truly elevates this platform is its emphasis on actionability. Each listing is more than just a name and a link; it’s paired with practical tutorials, strategic insights, and real-world use-case notes. This allows you to assess a tool's genuine applicability and potential ROI before committing. For agents and brokers looking to go beyond off-the-shelf software, the page seamlessly showcases proven automations built by its parent agency, Tab Tab Labs, offering a clear pathway to custom audits and done-for-you integrations.

Key Features & Use Cases

• Real Estate-Specific Curation: Tools are vetted and organized for workflows unique to real estate, like generating listing descriptions, creating virtual tours, or automating lead follow-up sequences.
• Actionable Content: Listings feature tutorials and workflow examples, so you can see exactly how a tool can be implemented to, for example, streamline your social media content calendar.
• Agency-Backed Automations: Provides a look into advanced, custom-built solutions and offers a direct connection to experts for bespoke integration projects.
• Discovery & Trends: A dedicated section highlights new launches and popular tools, supplemented by a weekly newsletter that keeps you informed on the latest innovations.

Our Assessment

While the curated nature means it isn’t exhaustive, its focus is its greatest strength. It’s an ideal starting point for any real estate professional looking to strategically adopt AI without the typical trial-and-error fatigue. While some solutions require paid subscriptions or technical support, the platform provides the context needed to make informed decisions. For a wider view of AI applications beyond real estate, this guide to the 12 Best AI Tools for Business offers a valuable broader perspective.

Website: https://tabtablabs.com/tools

2. Follow Up Boss

For agents who want AI seamlessly integrated into their daily workflow, Follow Up Boss stands out by embedding artificial intelligence directly into its core CRM functions. This approach eliminates the need to juggle multiple applications, making it one of the best AI tools for real estate agents focused on operational efficiency. The platform's AI assists by automatically summarizing phone calls, suggesting relevant follow-up tasks, and drafting context-aware text messages, which saves significant time on manual data entry and communication.

The primary advantage of Follow Up Boss is that its AI has native access to all communications logged within the system, including calls and texts made through its platform. This data allows the AI to provide highly relevant insights and prioritize leads showing high intent, tagging them for immediate attention. To maximize its potential, agents should fully commit to using the platform for all communications. Specifically within CRM platforms like Follow Up Boss, leveraging advanced CRM strategies for boosting referral volume can significantly boost your referral volume, maximizing the impact of AI-driven lead nurturing.

Key Features and Considerations

• Pros: The AI features are included in existing plans without a separate upcharge, and its deep adoption within the U.S. market ensures broad compatibility. As one of the top real estate CRMs available, its core functionality is already robust.
• Cons: To get the best results, users may need the paid FUB Calling add-on, and some AI features are still in beta, which means they are subject to change.

Website: https://www.followupboss.com/features/ai

3. Ace AI (for Follow Up Boss) / Follow Up Ace

For agents already invested in the Follow Up Boss ecosystem, Ace AI provides a powerful enhancement layer. It acts as a dedicated AI copilot, integrating directly into the CRM as a sidebar and companion app to execute voice and chat commands. This makes it one of the best AI tools for real estate agents who want to control their CRM, automate tasks, and summarize communications using natural language, significantly reducing manual clicks and navigation time.

The primary advantage of Ace AI is its purpose-built integration that leverages existing CRM data for context-aware actions. Agents can dictate notes, trigger complex automations, or ask the AI to summarize a client’s history without leaving their workflow. To maximize its potential, users should get comfortable using the "Ace Anywhere" chat and voice assistant for on-the-go commands. The tool connects to powerful language models like Claude and ChatGPT to interpret and execute requests with high accuracy, turning the CRM into a conversationally controlled command center.

Key Features and Considerations

• Pros: The extremely tight integration with Follow Up Boss is seamless, and it offers quick, self-serve onboarding. Pricing is transparent per user, with a 7-day free trial available to test its capabilities.
• Cons: Its biggest strength is also a limitation: it is only available to Follow Up Boss users. It also requires an additional subscription on top of the core CRM cost.

Website: https://followupace.com

4. Ylopo

For agents looking to combine high-powered lead generation with automated long-term nurture, Ylopo presents a compelling solution. It pairs paid advertising campaigns on platforms like Google and Facebook with its proprietary AI assistant, Raiya, to engage and qualify leads. This integration makes it one of the best AI tools for real estate agents who need to not only generate new leads but also revive and monetize their existing database through intelligent, automated communication.

Ylopo's strength lies in its full-funnel approach. Raiya initiates conversations with new leads via text and can even make AI-powered voice calls, ensuring immediate follow-up. The AI scores leads based on their interactions and surfaces the hottest prospects directly into a connected CRM. To get the most from Ylopo, agents should integrate it with a robust CRM and be prepared to manage a consistent ad budget. It's a system designed for scaling, aligning perfectly with advanced real estate lead generation strategies that require both lead acquisition and sophisticated nurture.

Key Features and Considerations

• Pros: The platform offers a proven combination of lead generation and AI nurture, and its database re-engagement feature can deliver a significant ROI on past lead spend.
• Cons: Ylopo does not have a native CRM, relying entirely on third-party integrations. Its pricing structure is complex, with multiple add-ons and a required ad spend commitment.

Website: https://www.ylopo.com/ai-for-real-estate

5. Lofty (formerly Chime)

For agents seeking an all-in-one solution, Lofty integrates a robust CRM, IDX website builder, and a dedicated AI Sales Assistant into a single platform. This makes it one of the best AI tools for real estate agents who want to automate lead engagement from the initial click. The AI, named "Alex," acts as a 24/7 assistant, engaging new leads via web chat and SMS to qualify them, answer common questions, and schedule showings, freeing up agents to focus on high-intent clients.

The primary advantage of Lofty is its holistic nature. The AI assistant has native access to lead activity on the IDX website and their profile within the CRM, allowing for highly contextual conversations. This deep integration enables the AI to use "Smart Plans" to trigger automated, multi-channel follow-up sequences based on user behavior, such as viewing a specific property multiple times. To get the most from the platform, agents should commit to using its full suite of tools, from the website to the CRM, to provide the AI with the comprehensive data it needs to perform effectively.

Key Features and Considerations

• Pros: The platform offers a mature, real estate-specific feature set, and its documentation for AI usage and billing is clear and transparent.
• Cons: Pricing varies significantly based on package and add-ons, and usage-based fees can accumulate. There is a notable learning curve to fully adopt the entire suite.

Website: https://lofty.com/feature/assistant

6. kvCORE by Inside Real Estate

For brokerages and teams seeking an enterprise-grade solution, kvCORE offers a comprehensive platform where AI is woven into a much larger operational ecosystem. Its Smart Assistant uses generative AI to instantly draft context-aware texts, emails, and even call scripts by pulling from contact history, live listing details, and local market data all housed within kvCORE. This makes it one of the best AI tools for real estate agents who need AI-powered communication that is deeply integrated with their MLS and back-office systems.

The primary advantage of kvCORE is its all-in-one nature. The AI doesn't just draft replies; it can proactively prompt agents to engage with leads based on their activity and leverage data from integrated tools like CORE Listing Machine for marketing. To maximize its potential, the platform is best adopted company-wide, as its true power comes from the network effect of all agent, listing, and consumer data flowing through a single system. The AI becomes smarter and more effective when the entire brokerage commits to the platform.

Key Features and Considerations

• Pros: It’s an enterprise-grade ecosystem with deep MLS and back-office ties, and Inside Real Estate is continually investing in its AI toolset.
• Cons: Pricing is typically handled via brokerage or team contracts, making it less accessible for solo agents. The platform delivers the best value when adopted company-wide.

Website: https://insiderealestate.com

7. RPR (Realtors Property Resource)

For agents looking to leverage AI for data-driven content creation, RPR (Realtors Property Resource) offers a powerful and cost-effective solution. Its AI utilities, like the Market Trends ScriptWriter, transform complex local market statistics into ready-to-use content for social media posts, client emails, video scripts, and presentations. This makes it one of the best AI tools for real estate agents who need to quickly establish themselves as local market experts without spending hours on data analysis and content writing.

The key advantage of RPR is its direct integration with NAR's vast repository of residential and commercial property data. This ensures the AI-generated content is not just generic but is built on accurate, live market statistics specific to an agent's MLS area. To get the most value, agents should use the platform to generate hyper-local market updates and property-specific talking points. This positions agents as informed advisors, building trust with clients by providing timely, data-backed insights directly from a trusted REALTOR® source.

Key Features and Considerations

• Pros: It is included as a benefit of NAR membership, so there is no separate subscription cost for U.S. REALTORS®. The tool is uniquely tailored to real estate data and scripting needs.
• Cons: Access is restricted exclusively to NAR members. Its focus is primarily on content and marketing, not lead nurturing or operational automation.

Website: https://blog.narrpr.com/ai

8. Restb.ai

For agents and brokerages looking to enhance their listing data at scale, Restb.ai provides powerful computer vision AI that automatically analyzes and tags property photos. Instead of manually labeling images, this tool identifies rooms, features, and even architectural styles, making it one of the best AI tools for real estate agents focused on data quality and searchability. The AI can generate SEO-friendly captions, check for MLS compliance issues like watermarks, and score photo quality to ensure listings make a strong first impression.

The primary advantage of Restb.ai is its deep integration within the real estate ecosystem, often powering the backend of major MLS platforms and property portals. This means agents may already be benefiting from its technology without realizing it. Its ability to extract structured data from unstructured images improves how properties are discovered and marketed online. This technology works behind the scenes and complements visual marketing efforts, similar to how the best virtual staging software enhances a property's appeal by digitally furnishing photos. For individual agents, the main route to access this is through integrated vendor tools or their MLS.

Key Features and Considerations

• Pros: It has a large U.S. footprint through its many MLS integrations, and it produces tangible SEO and data-quality improvements that enhance listing visibility.
• Cons: The tool is typically sold via MLS or vendor partnerships rather than directly to individual agents, and its pricing is often enterprise- or volume-based.

Website: https://restb.ai

9. Zillow ShowingTime+ Listing Showcase

For agents aiming to maximize listing visibility on the largest real estate portal, Zillow ShowingTime+ Listing Showcase leverages AI to create premium, immersive property experiences. This tool doesn't just enhance a listing; it transforms it with AI-powered visuals designed to capture buyer attention and drive engagement. By automatically selecting the most compelling hero image, generating interactive floor plans, and offering built-in virtual staging, it makes listings stand out in a crowded market.

The primary advantage is its native integration within the Zillow ecosystem, which provides prioritized exposure and a significant brand lift. The AI analyzes visual data to optimize how a property is presented, creating an experience that feels more like a virtual tour than a static gallery. To maximize impact, agents should use high-quality source photos, which gives the AI better material to work with for staging and hero image selection. As a premium product, it is one of the best AI tools for real estate agents who primarily focus their marketing efforts on Zillow and want a competitive edge.

Key Features and Considerations

• Pros: Delivers significantly higher visibility and engagement on Zillow compared to standard listings and leverages the platform's massive user base.
• Cons: Subscription pricing varies by market, and its availability is limited to approximately 10% of listings in any given market to maintain exclusivity.

Website: https://showingtimeplus.com/solutions/listing-showcase

10. Matterport

For agents looking to elevate their listing presentations, Matterport is an industry-defining tool that uses AI to create immersive 3D digital twins of properties. While known for its stunning virtual tours, its AI-powered features automate the creation of crucial marketing assets, making it one of the best AI tools for real estate agents who want to deliver a high-end visual experience. The platform's AI automatically generates dimensionally accurate floor plans and extracts publish-ready property intelligence, such as room dimensions and total square footage, directly from the 3D scan.

The core advantage of Matterport is its ability to turn a single property scan into a comprehensive suite of marketing materials. The AI handles tedious tasks like measuring rooms and drafting layouts, ensuring accuracy and saving significant time. To get the most from it, agents must either perform the 3D scan themselves using a compatible camera or hire a certified Matterport professional. Once captured, the model can be easily embedded on a listing website or shared across major portals like Homes.com and Apartments.com, providing a powerful and interactive asset that engages potential buyers.

Key Features and Considerations

• Pros: It's the widely recognized industry standard for immersive listing experiences, and flexible subscription tiers are available for everyone from solo agents to large teams.
• Cons: The platform requires a scanning workflow, which involves either purchasing equipment or hiring a third-party provider, and hosting multiple tours can add to the per-job cost.

Website: https://buy.matterport.com

11. Structurely

For teams and brokerages looking to automate lead qualification at scale, Structurely offers a specialized conversational AI that acts as a 24/7 inside sales agent (ISA). It engages new leads immediately through text and email, using pre-built or custom scripts to qualify them based on motivation, timeline, and agent representation. This focus on automated, ISA-style conversations makes it one of the best AI tools for real estate agents who need to offload the time-consuming task of initial lead follow-up and nurturing.

Structurely's key advantage is its ability to handle long-term nurturing sequences that can last over 12 months, ensuring no lead goes cold. The AI is designed to understand context and intent, asking relevant questions to move the conversation forward until the lead is ready for a live transfer to an agent. This system allows agents to focus solely on appointment-ready prospects. To get the most from the platform, users should integrate it with their CRM to ensure a seamless handoff and have clear scripts defined for different lead sources.

Key Features and Considerations

• Pros: The platform is designed specifically for real estate appointment setting and lead qualification workflows. It offers clear, tiered pricing based on monthly lead volume, making it scalable for growing teams.
• Cons: Many plans require a setup fee and a three-month minimum commitment. Additional pass-through fees for Twilio usage and compliance may also apply, adding to the overall cost.

Website: https://www.structurely.com/pricing

12. Sierra Interactive

For teams seeking an all-in-one platform with robust IDX/SEO features and an integrated AI assistant, Sierra Interactive is a powerful contender. Its AI component, Lead Engage, focuses on qualifying inbound leads through automated, two-way SMS conversations. This makes it one of the best AI tools for real estate agents who need to efficiently sift through high volumes of website leads and hand off only the most qualified prospects to their agents.

The primary advantage of Sierra Interactive is that its AI is built directly into its CRM and IDX website ecosystem. Lead Engage initiates conversations to capture crucial details like a buyer's timeline, budget, and desired location, or a seller's motivation. This allows the AI to nurture and qualify contacts effectively before an agent ever needs to step in. To maximize its potential, teams should invest time in setting up the platform’s extensive automation tools and action plans, which work in tandem with the AI to create a seamless lead management machine.

Key Features and Considerations

• Pros: The platform has a strong reputation for its powerful IDX websites and SEO capabilities, and its automation features are highly flexible and extensive.
• Cons: Pricing is quote-based and generally geared toward teams rather than individual agents, and the platform requires significant initial setup to leverage its full automation potential.

Website: https://sierrainteractive.com/our-solutions/lead-engage

Top 12 AI Tools for Real Estate Agents — Feature Comparison

Choosing and Implementing Your AI Toolkit

The real estate landscape is being fundamentally reshaped by artificial intelligence, transforming everything from lead generation to client communication. As we've explored, the best AI tools for real estate agents aren't just futuristic concepts; they are practical, powerful platforms available today. From the robust, all-in-one CRM capabilities of systems like Lofty (formerly Chime) and kvCORE to the laser-focused lead nurturing prowess of Follow Up Boss with Ace AI, the right technology can act as a force multiplier for your business.

Tools like Ylopo and Sierra Interactive are revolutionizing digital marketing and lead generation with dynamic ads and behavioral tracking. Meanwhile, platforms such as Restb.ai and Matterport are enhancing property marketing by automatically tagging listing photos and creating immersive virtual tours. Even administrative tasks and initial lead qualification, once time-consuming chores, can be automated with sophisticated chatbots like Structurely. The common thread is clear: AI is no longer a luxury but a critical component of a modern, competitive real estate business.

From Information to Implementation: A Strategic Approach

Adopting new technology can feel overwhelming, but a strategic, phased approach makes it manageable and effective. The goal isn't to adopt every tool on this list overnight. Instead, focus on creating a streamlined tech stack that solves your most pressing challenges.

Follow these steps for a successful implementation:

1. Identify Your Biggest Bottleneck: Before you shop for any tool, perform a simple audit of your business. Where are you losing the most time or missing the most opportunities? Is it inconsistent lead follow-up? Spending hours writing listing descriptions? Drowning in administrative tasks? Pinpoint your single greatest pain point.
2. Start with One Solution: Resist the urge to overhaul your entire workflow at once. If lead conversion is your primary issue, a tool like Follow Up Boss with its AI assistant might be the perfect starting point. If content creation is your struggle, a generative AI platform focused on marketing copy is a better first choice. Master one tool before adding another.
3. Prioritize Integration: A powerful tool that doesn't "talk" to your existing systems creates more work, not less. When evaluating options, look for native integrations with your CRM, email marketing platform, and other core software. A well-integrated tech stack ensures data flows seamlessly, providing a single source of truth and automating cross-platform workflows.
4. Commit to Training and Adoption: The most advanced AI tool is useless if you and your team don't know how to leverage it. Dedicate time for training. Watch tutorials, participate in webinars, and practice using the platform’s key features until they become second nature. Set a goal to integrate one new feature into your daily routine each week.
5. Measure, Analyze, and Adjust: Define what success looks like. Are you aiming to increase your lead-to-appointment conversion rate by a certain percentage? Do you want to reduce the time spent on administrative tasks by a specific number of hours per week? Track these metrics before and after implementation to measure your return on investment and make informed adjustments to your strategy.

The future of real estate isn't about replacing the agent; it's about empowering the agent. The tools profiled in this guide are designed to handle the repetitive, data-heavy tasks, freeing you to focus on what you do best: building relationships, negotiating deals, and providing invaluable human expertise. By thoughtfully selecting and implementing the best AI tools for real estate agents, you can build a more efficient, profitable, and scalable business that thrives in any market.

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Navigating the rapidly evolving world of PropTech can be challenging. For curated tool recommendations, practical automation strategies, and expert insights delivered directly to your inbox, explore the resources at Tab Tab Labs. Their directory and newsletter are specifically designed to help you discover and implement the best AI tools for real estate agents, ensuring you always stay ahead of the curve. Visit Tab Tab Labs to build a smarter, more efficient business today.