What to Use (and when)
Sora 2 (when it helps)
Strengths: 10–20s attention hooks, synchronized audio, “concept” teasers.
Limits for wholesalers: access, clip length, no RE templates, API preview.
Use it for: short social “hooks,” lifestyle snippets, teaser intros—not full property tours.
Practical stack (ship today)
Seller explainers / credibility: Synthesia or HeyGen (avatar, pro VO, quick variants).
Property from photos: AutoReel or PhotoAIVideo (RE templates, smooth pans/zooms).
Training & SOPs: Guidde or Trupeer (auto steps + video from a screen recording).
Screen capture / quick comms: Loom.
Batch/personalized at scale: JoggAI (CSV merge), Vedia.ai (data-to-video).
Lean MVP cost: ~$118–$153/mo for Synthesia/HeyGen + AutoReel/PhotoAIVideo + Loom.
Three Playbooks that Move the Needle
1) Acquire: Win trust & justify price
Seller “How It Works” (2–3 min)
Tool: Synthesia/HeyGen
Run it: One master script → variants (foreclosure/divorce/inherited). Text after first contact.
KPI: Reply rate to first touch; booked appts.
Offer Justification (60–90s)
Tool: Vedia.ai or quick editor + screens
Run it: Show 3–5 comps, ARV math, repair buckets; use their street name on-screen.
KPI: Objection rate; accepted-offer %.
Credibility Intro (30–60s)
Tool: HeyGen (scale variations by lead source)
Run it: “Who we are, how we close, testimonials.” Link in SMS/email + landing page.
KPI: Link clicks; watch-through.
Property “Vision” from Photos (30–60s)
Tool: PhotoAIVideo/Luma-style
Run it: 10 photos → cinematic moves; light “post-reno potential” overlays.
KPI: Seller engagement; offer acceptance.
2) Dispo: Market deals faster than rivals
Deal Sheet Video (90–120s)
Tool: AutoReel
Run it: 10–15 photos → template; overlay price/ARV/repairs/est. profit; CTA.
KPI: Buyer inquiries; days-to-assign.
Virtual Walkthrough from Stills (60–120s)
Tool: PhotoAIVideo/Luma-style
Run it: 15–25 room shots; add VO on scope & layout.
KPI: Remote buyer engagement; showings avoided.
Neighborhood Micro-Explainer (60–90s)
Tool: Steve.AI/FlexClip
Run it: One per target area; reuse across deals.
KPI: Out-of-state interest; time-to-decision.
Investor Pitch (90–120s)
Tool: Vedia.ai or Elai.io (avatar)
Run it: Flip vs. BRRRR side-by-side, timelines, funding notes.
KPI: Offers received; assignment fee lift.
3) Ops: Scale without headcount
SOP Training (5–10 min each)
Tool: Guidde/Trupeer (+ Loom)
Run it: Record once → auto steps + captions + docs.
KPI: Onboarding time; re-asked questions ↓.
Automated Follow-Ups (30–60s)
Tool: HeyGen/JoggAI (CSV vars) + CRM triggers
Run it: Personalized intros, appointment confirms, “still interested?” nudges.
KPI: Re-engagement; pipeline velocity.
FAQ Library (8–12 clips, 60–90s)
Tool: Synthesia/HeyGen
Run it: Objections: “Why below market?”, “How fast?”, “Fees?”, “Repairs?”
KPI: Call length ↓; conversion ↑.
Prompting That Works (5S)
Subject (who/what) • Sequence (actions) • Setting (where) • Shot (framing/motion) • Style (tone)
Example: “Wholesaler avatar (Subject) explains offer math with 3 comps (Sequence) in a clean office (Setting), medium shot with light zoom (Shot), conversational and warm (Style).”
30-Day Launch Plan (≈14–18 hrs total)
Week 1 – Pick & Prove (4–6 hrs)
Trial 2–3 tools (avatar + property + SOP).
Brand kit once (logo, colors).
Ship: 1× seller explainer, 1× deal-sheet sample, 1× SOP.
Week 2 – Starter Library (3–4 hrs)
Record 5 FAQs + 1 credibility intro.
Create 1 virtual walkthrough from photos.
Week 3 – Wire Into CRM (3–4 hrs)
SMS day 0: intro video; day 3: explainer; status change → deal video to buyers.
Add UTM’d links/thumbs in email templates.
Week 4 – Dispo & Scale (4 hrs)
Systematize: checklists for photo capture, comp inputs, video naming.
Batch 3–5 new property videos; 2 SOPs.
Metrics That Matter
Acquire: first-touch reply rate; booked appts; offer acceptance.
Dispo: buyer inquiries, days-to-assign, assignment fee.
Ops: onboarding hours saved; repetitive questions; content completion rates.
Content: watch-through %, CTR from thumbnail, social shares.
ROI Snapshot (why this is worth it)
Traditional: $1.5k/video typical all-in; weeks to deliver.
AI stack: ~$118–$153/mo; 10+ videos/month in hours, not weeks.
Even +1 extra deal/year ($5k–$10k fee) covers the stack many times over; typical lift is multiple deals via faster dispo + higher trust.
Best Practices (and common face-plants)
Keep inputs clean: good lighting photos, conversational scripts, review every render.
Be consistent: 2–3 videos/week for month 1; batch work wins.
Have a point: every video ends with a clear CTA (text, book, reply).
Measure & iterate: sub-50% completion? Tighten length, hook faster, add captions.
Platform fit:
Reels/TikTok: vertical 9:16, hook in 3s.
Email/SMS: <2 min, thumbnail → hosted link.
YouTube: 3–5 min, SEO’d title/desc.
Compliance (non-negotiable): get testimonial permissions; disclose material facts; follow fair-housing guidance; include required wholesaler/agency disclosures in overlays or descriptions.
When Sora 2 Makes Sense
Use Sora 2 for short “pattern-break” teasers and concept clips that point to your core videos (deal sheets, explainers). Keep the production muscle with Synthesia/HeyGen + AutoReel/PhotoAIVideo + Guidde.
Your Minimum Viable Stack (start here)
Explain/FAQ/Credibility: Synthesia or HeyGen
Property from photos: AutoReel or PhotoAIVideo
Screen/SOP: Loom + Guidde/Trupeer
Optional scale: JoggAI (CSV → hundreds of variants), Vedia.ai (data → video)
Ship the first 3 videos this week; wire them into your CRM next week; measure and iterate.